Agent Based Modeling (sometimes combined with System Dynamics) is currently the most efficient approach to modeling consumer behavior as well as the behavior of competing companies pursuing independent strategies. AnyLogic allows you to graphically capture the key states, transitions and interactions of individual consumers, populate the model with real numbers of agents-consumers (perhaps using your CRM data), and simulate the dynamics of the market.

Typical tasks in area of market analysis and forecasting:

• consumer behavior 

• brand loyalty and product switching

• promotion response 

• competitor behavior 

• simulation-based strategist games marketplace models combined with supply chains, logistics and manufacturing model

• new product introductions where comparable historical consumer data does not exist